Product bundling is one of the most effective marketing strategies. Bundle a few products together, sell them at a discount price and voila – sales go up! However, product bundling is not all about boosting sales. For some shops, product kits and assemblies are an essential part of their business, which needs to be built upon a flexible, user-friendly e-commerce platform. With ‘Product Bundles’, WooCommerce provides a one-stop solution for creating promotional bundles and simple product kits!